Counter top displays, also known as a CTU, produced in plastic, metal or card.
Gaining retailer buy in for counter top displays – getting that CTU placed effectively
The biggest challenge brands face at the counter top in store is the premium for space. Few retailers are willing to give up their counter top space for poorly designed, space hungry counter top display units. So, we have to be clever, giving the retailer something they can truly value, which is sympathetic to their needs and keeps clutter to a minimum.
Materials and processes we use to produce our counter top displays
We work in a wide range of materials in order to achieve a result which looks high quality, durable, stylish and appealing to the retailer and the consumer. Vacuum formed plastic counter top units are an economical way of producing high volumes of units. Acrylic and polycarbonate are tough and attractive materials, edge lit acrylic being especially vibrant and helping to draw the eye. Steel and timber are also used in instances where a tough, rugged unit is required. Tube & wire displays can be economical in their construction and easily dressed with card or foam pvc graphics.
Gaining retailer buy in for counter top displays – getting that CTU placed effectively
The biggest challenge brands face at the counter top in store is the premium for space. Few retailers are willing to give up their counter top space for poorly designed, space hungry counter top display units. So, we have to be clever, giving the retailer something they can truly value, which is sympathetic to their needs and keeps clutter to a minimum.
Example CTU projects designed & delivered by Splash Display
High-Tech CTU for
Connix™ LED lightboard
Premium, sophisticated counter top display unit to showcase Connix™ LED a wireless, magnetic and cable free, rechargable lightboard for trailers. CTUs featured full colour graphics and media player. Distributed internationally to agricultural dealers.
ROKK Mount & Charge
CTU for Mercury Marine worldwide
Award winning Devon based technological mount specialists Scanstrut engaged Splash Display to provide a counter top point of sale solution for their revolutionary ROKK Mount and Charge product for Mercury Marine. This point of sale will be rolled out across Mercury Marine’s worldwide dealer network in support of their Vesselview app.
Hamilton Litestat
CTUs for Denmans stores
Splash manufactured 80 acrylic CTUs with full-colour digitally printed graphics for this new Hamilton Litestat product, with a very quick turnaround, for distribution to Denmans stores nationally.
Cole & Mason CTU
Premium CTU for Quality Products
These counter-top display units for Cole and Mason have been designed to showcase the premium range of products. Dark, high quality graphics complement the brand image and the CTUs feature a media player to deliver the brand message. Manufactured from acrylic, flat-packed for ease of distribution and assembly.
WB Games Countertop
Gaming console CTU, Counter top display
Made for Warner Bros for Lego Gaming titles and offering flexibility for future new titles, these striking countertop displays were produced by Splash in acrylics. They were shipped all over the world and used in many varied game retailers.
Costco Counter Top Display
CTU display for Bayan Audio
We created a CTU to display Bayan’s sound scene product in all UK Costco stores. The counter top display featured a media player whose sound was pumped through the Bayan product. The display was produced within a short time frame to Costco display standards.
Accu-Chek Mobile CTU
Media Player Mounted Demo Counter Unit
Roche, owners of the Accu-Chek Mobile brand, engaged Splash to develop some striking, informative and interactive demo display units for use in pharmaceuticals across the UK. The display is an excellent example of how POP can bring key information to the consumer, acting as an advisory unit on how to use the product correctly. The retailer would see real value in having the unit on the counter, the media player and dummy product giving the consumer all they need to know to make an informed purchase.
Focusrite Forte CTU
High Tech Countertop Display
Focusrite are the UK’s leading manufacturer of high end music production technology products. Forte is a high end portable USB audio interface for PC & Mac. We produced a large number of counter top units featuring security lanyards, interchangeable graphics and attractive dome stickers for branding.
Raymarine Dragonfly CTUs
Working model counter top display
We have been instrumental in helping Raymarine populate the fishing market with their Dragonfly range of products. Our counter top displays have been distributed globally. The CTU is made from black self colour foamed PVC with high quality digitally printed graphics applied to the front, sides and rear. The products are affixed to the stand and wired in so they are live.
Kondor Kitsound CTU
Bluetooth Speaker by Kitsound
We produced a large number of counter top displays for Kitsound brand, owned by Kondor. The products were sold through over 190 Sainsburys stores and the product was a powered up demo unit. The displays, in high quality gloss black acrylic and with high definition graphics applied, produced in house by us were striking and looked premium. Quick turnaround at our premises saw the units made, boxed and delivered within 2 weeks.
Media Playing CTU
Countertop Display & Integral Video Unit
Venture, the UK’s leading photography studio chain, asked us to create a unit to play a super video demonstrating the fun experience on offer at Venture Studios. The counter top display unit was used in the studio reception areas but also at premium complimentary retailers and high end car dealerships including Bentley and Audi. The display featured a brushed aluminium finish composite casing which looked radically different from other CTUs employed by other brands.
Hamilton CTU
Innovative Countertop Display
Hamilton Litestat, a leading supplier of lighting controls asked us to design a counter top display to promote their product range. We produced a range of innovative designs including illuminated back panels to demonstrate the dimmer switch and interchangeable product mounting panels.