You’re heading to the checkout – maybe it’s a High Street
store, a gift shop at a local attraction or perhaps a favourite café – what
catches your eye as you get ready to pay?
Is it the smiling assistant? The store decor? Or perhaps
it’s the simple product placement of a new and exciting brand, right on
eye-level at the counter!
A product you may never have considered before suddenly
encourages an impulse buy and brings this brand to the forefront of your thoughts.
As the saying goes, “eye-level is
This then results in a follow-on visit to the brand’s
website, Social Media pages and repeat purchasing, potentially encouraging
brand loyalty from new customers who would never have known you previously
But as a savvy business-owner, is it worth giving up
valuable room on your counter for a space-hungry display unit?
Statistics reveal that these displays set up in high-traffic
supermarkets have been shown to increase the rate of sales by as much as
64-fold over the same items sold from a regular shelf location.*
And it doesn’t just have to be at your checkout, it’s a
perfect display tool within hotels & restaurants, visitor attractions and
for organisations and companies at external events.
Display can create a Counter Top Display Unit in a wide range of materials to
achieve a result which is high-quality, durable, stylish and appealing to the
retailer and the consumer.
Coupled with effective placing, it gives immediate value to your brand
whilst being sympathetic to the product and the retailer’s needs.
Splash Display have produced Counter Top Display Units for
many well-known brands and high-tech clients including this for Accu-Chek:
A striking, informative and interactive demo for use in
pharmaceuticals across the UK. It brings
key information to the consumer, acting as an advisory unit on how to use the
product correctly and being able to provide a location point for the dummy
product in order to give the consumer all they need to know in order to make an
Take your brand to the next level and create a lasting
impression with Splash Display.
For more information
*statistics from businesstown.com
How many times do you visit an event or party and find
photographic props, selfie sticks, and quick-snap opportunities?
In 2017, “selfie culture” has never been more prominent with
smart phone technology making it effortless to snap a photo and post it to
social media within seconds.
With an average user spending over 50 minutes per day on
Facebook, the opportunity for sharing your business branding in a sociable
& fun manner has never been easier to translate into instant digital
advertising – and you won’t have to press a single button, because the
marketing is being done by your own customers direct from your premises!
Photo Opportunity Boards have long been found at fun fairs
and end-of-the-pier locations. A bit of
old-fashioned fun from the golden age of seaside holidays, right? But a resurgence in these photographic props
over the past 18 months has allowed businesses to create an interactive experience
from your shop floor straight into a new audience. Not only can a board be individually branded
to your business but it can quickly gain traction via today’s social media
Direct from your celebration, business event or attraction,
your board will be consistently promoted and used while you provide a talking
point and novelty to your offering.
can make Photo Opportunity Boards bespoke to your exact product requirements,
brand, style and design. Themed to your requirements, the boards are
easily transferable to be used in any location to suit you.
general consensus tells us that Photo Opportunity Boards are becoming more
popular, but does it give you a return on your investment?
initial perspective, it’s a talking point; something different for your clients
to enjoy. But it also gives you the edge over your competitor by making the
atmosphere of your business playful and memorable whilst people inadvertently
spread your branding across digital platforms.
displays start at £150 or be bold with a permanent photo opportunity in your
public-facing business – e.g. a zoo, woodland or leisure centre! Built to last with an investment of just over
£1000 gives years of fun and enjoyment to all your clients and customers with
people sharing the images far and wide.
Themed boards for seasonal events such as Christmas or Halloween can be
specifically branded – quite simply, you name it, we’ll create it!
as a bit of fun but in the age of the smartphone and social sharing, it’s never
been easier or faster to spread the word - and with your business branding
being showcased, your customers are going to make your branding work even
harder for you!
For more information
initiative is designed to give complete novices a chance to have a 20 minute
guitar lesson and an insight in to how to play guitar. The display incorporated
elements including guitar displays, teaching area, cube seating, company media
and branding. The roadshow to various locations in the UK including Manchester,
Newcastle, Birmingham, Stoke and Derby and proved to be incredibly popular in
attracting guitarists of the future.