Life-size Animal Silhouettes to Increase New Forest Safety

Splash Display were part of a drive safe campaign to halt the winter spike in New Forest animal road deaths.

We have produced five near-life-size animal silhouettes that display the number of ponies, cattle, donkeys, pigs and sheep killed last year. The silhouettes will be placed in local towns and villages throughout winter. They provide an eye-catching reminder of the importance of driving carefully to local people, who are responsible for the majority of animal road deaths.


The animals were created from plywood and painted to be both striking and withstand the elements.

New Forest commoners are urging drivers to be extra careful this winter to reduce the annual spike in animal road deaths after the clocks go back.

In total, 56 animals were killed last year, one of the lowest years on record. However, the two months after the clocks change are the most dangerous of the year as the evenings become darker.

So New Forest commoners, the families who own the animals that graze the Forest, have teamed up with other organisations to take their drive safe campaign on the road this winter.  Although the total number of deaths is 40% lower than a decade ago, thanks to a range of initiatives, there is still much work to be done.

The silhouettes are just one part of a wider campaign that includes new temporary warning signs deployed by Hampshire County Council on key roads and the police mobile speed camera van which is out in the Forest day and night. There will also be a social media campaign urging drivers to slow down and #add3minutes to their journey.

The free-roaming animals are vital in maintaining the protected New Forest landscape — it’s their grazing which helps maintain one of the best places in Britain for nature and for people to enjoy. The ponies, donkeys, cattle, pigs and sheep are owned and cared for by commoners and every animal killed is a great loss to the Forest, and to its owner. The animals have right of way on New Forest roads.

Owners and managers of prominent locations in the centre of New Forest towns and villages are being given the opportunity to host the silhouettes for 2 week periods.

Posted on 04/11/2018

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