You’re heading to the checkout – maybe it’s a High Street
store, a gift shop at a local attraction or perhaps a favourite café – what
catches your eye as you get ready to pay?
Is it the smiling assistant? The store decor? Or perhaps
it’s the simple product placement of a new and exciting brand, right on
eye-level at the counter!
A product you may never have considered before suddenly
encourages an impulse buy and brings this brand to the forefront of your thoughts.
As the saying goes, “eye-level is buy-level”!
This then results in a follow-on visit to the brand’s
website, Social Media pages and repeat purchasing, potentially encouraging
brand loyalty from new customers who would never have known you previously
But as a savvy business-owner, is it worth giving up
valuable room on your counter for a space-hungry display unit?
Statistics reveal that these displays set up in high-traffic
supermarkets have been shown to increase the rate of sales by as much as
64-fold over the same items sold from a regular shelf location.*
And it doesn’t just have to be at your checkout, it’s a
perfect display tool within hotels & restaurants, visitor attractions and
for organisations and companies at external events.
Display can create a Counter Top Display Unit in a wide range of materials to
achieve a result which is high-quality, durable, stylish and appealing to the
retailer and the consumer.
Coupled with effective placing, it gives immediate value to your brand
whilst being sympathetic to the product and the retailer’s needs.
Splash Display have produced Counter Top Display Units for many well-known brands and high-tech clients including this for Accu-Chek:
A striking, informative and interactive demo for use in pharmaceuticals across the UK. It brings key information to the consumer, acting as an advisory unit on how to use the product correctly and being able to provide a location point for the dummy product in order to give the consumer all they need to know in order to make an informed purchase.
Take your brand to the next level and create a lasting
impression with Splash Display.
For more information
*statistics from businesstown.com